New York Fashion Week!


Since 2014 I have had the privilege of heading over to The Big Apple twice a year for New York Fashion Week with my role as Creative Director for the large Plitzs show.

We have more than 40 designers from all over the world showcasing in our show, which runs for a solid 14 hours with designers showcasing every 15 minutes!

I am incredibly proud of this role, as you can see in the video, there is a huge team of makeup artists and stylists that I am responsible for managing and it's a great feeling when I walk around the backstage area and see my hair and makeup designs taking shape on 100+ models I can tell you!

The role isn't without it's challenges though, and most definitely not for the faint hearted. Working round the clock for weeks before the show, liasing with designers across global time differences, recruiting and training a team of over 100 artists from across the Atlantic, and ensuring the designers are all scheduled in at the correct times with the correct looks before I even fly over is no mean feat.

Then on the day we have the language barriers to contend with, diva designer and model tantrums, and the ever present danger of 'dead runway space' if a model isn't ready in time - it's a good job i'm a bit of an adrenaline junkie with a thirst for the pressure of an almost impossible task and a tight deadline!

Watch this space for seasonal updates when I head over,

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